Recently, Shantui signed an agreement with a customer in the United States, completing the company’s first sale in the market. After years of channel development efforts and several rounds of direct negotiations with the customer, the contract was signed for three bulldozers: the SD10YS, SD13YS, and SD16-3. The products were shipped to the customer in the beginning of February 2015.
This sale represents a significant breakthrough for Shantui in multiple ways. First, this sale is a step forward in Shantui’s internationalization plan, as it represents Shantui’s entry into the developed yet valuable North America market. In entering the USA, Shantui will be up against well-established companies such as Caterpillar, Komatsu, Liebherr, Terex, and Volvo, in a fiercely competitive environment. However,with its world-famous value proposition and cost advantage, Shantui is confident in its prospects.
Second, this sale is a clear sign of Shantui’s commitment to developing the technological quality of its products, so as to provide even greater value for the user. The barriers for entry into the US market are stiff, such as the EPA emissions standards. The hydrostatic SD10YS and SD13YS were designed from the bottom-up with these standards in mind, and are the culmination of Shantui’s development and internationalization plans. The SD16-3 is an upgraded version of Shantui’s most popular bulldozer model, the 160-horsepower SD16. Furthermore, three additional models of bulldozers are undergoing the certification process, which is expected to be completed by the end of 2015.